Airline Deregulation Act Of 1978 Signed - 1291 Words

INTRODUCTION Airline deregulation was the process of removing the government imposed regulations on the entry of new airlines as well the airline fare limiting the competition and growth of the airline industry. In the United States, airline deregulation mainly refers to the Airline Deregulation Act of 1978 signed by President Carter. President Carter signed the Act, but the act was proposed initially during Nixon’s administration, and carried through Ford administration. The airlines industry was growing dramatically during 1960s and mid-1970s. Due to the steady increase in air travel, and strict regulations imposed by the Civil Aeronautics Board, the industry faced three major difficulties- lack of free and stable market, high ticket prices leading to poor productivity, and rising labor and fuel costs. Airlines have adopted many new strategies ever since the industry has been deregulated. The path since the deregulation has been challenging, as the airlines have faced various hurdles suc h as terrorism, war, recession, high fuel prices over the years impacting the economic structure of the United States. These challenges have raised the question concerning whether the deregulation should be considered or even reversed. I will start with providing a short history about the deregulation process of the airline industry, in the next section. The history will assist in understanding the free market that exists today. In the third section, I will explain the key factors behindShow MoreRelatedAirline Deregulation Act Of 1978 Signed1398 Words   |  6 PagesINTRODUCTION Airline deregulation is the process of removing the government-imposed regulations on the entry of new airlines as well the airline fare limiting the competition and growth of the airline industry. In the United States, airline deregulation mainly refers to the Airline Deregulation Act of 1978 signed by President Carter. President Carter signed the Act, but the act was proposed initially during Nixon’s presidency, and was carried out by the Ford Administration. The airline industry wasRead MoreAirline Deregulation1054 Words   |  5 PagesOn October 24, 1978, President Carter signed into law the Airline Deregulation Act. The purpose of the law was to effectively get the federal government out of the airline business. By allowing the airlines to compete for their customers travel dollars, was the thinking, that fares would drop and an increased number of routes would spring up. Expected Results The results of airline deregulation speak for themselves. Since the government got out of the airline business, not only has thereRead More Airline Deregulation Essay1046 Words   |  5 Pages On October 24, 1978, President Carter signed into law the Airline Deregulation Act. The purpose of the law was to effectively get the federal government out of the airline business. By allowing the airlines to compete for their customers travel dollars, was the thinking, that fares would drop and an increased number of routes would spring up. Expected Results The results of airline deregulation speak for themselves. Since the government got out of the airline business, not only has thereRead MoreAviation Oversight Essays888 Words   |  4 PagesWithout the federal government’s direct oversight of development in aviation, much of the technology and advancements we utilize today would not be available. Previous to the Deregulation Act of 1978, the Federal Aviation Administration (FAA) monitored and controlled nearly every aspect of the industry. It wasn’t until after the act was released, did the aviation industry begin seeing its true potential in transportation. By the early 1900’s, with the aviation industry just beginning, many enthusiastsRead MoreAviation Safety833 Words   |  4 Pagesï » ¿Create a timeline of the annual activity of labor/management collective bargaining from 1978 through 2009, providing a short synopsis of mergers, new carriers and company departure from the air transportation sector. Highlight the areas of most importance. 1978 Jan, The Federal Hourly Minimum Wage was set at $2.65 an hour. 1978, Mar 6, Pres. Carter invoked the Taft-Hartley Act for an 80-day cooling off period in a coal strike. Miners had struck 3 months earlier after coal companies demandedRead MoreDelta Airlines : The Largest Operating Airline1458 Words   |  6 PagesDelta airlines is the oldest operating airline in the United States, one of the five remaining legacy carriers, and a founding member of the SkyTeam airline alliance. It was founded as a crop dusting service company in 1924 in Macon, Georgia. Since its early years Delta airlines has gone through all the regulation changes from early years of commercial aviation to recent years, and has been highly influenced by the government laws. The first major piece of legislation created by Congress relatedRead MoreBraniff International Airways : A Brief History1593 Words   |  7 PagesWhen thinking about airline companies, most people naturally gravitate to the big name carriers of current times. Delta, American, United, and Southwest usually top the list of companies that come to mind when discussing airline companies. Throughout history, however, a multitude of airlines have operated in the United States and abroad. Some of these merged or were bought by other companies forming the mega airlines we see today. Others were not so fortunate. The airline industry is a complicatedRead MoreCase Study Southwest Airlines 20111207 Words   |  5 Pagesï » ¿Case Study – Southwest Airlines 2011 By Dawn Baumann Advanced Marketing Professor Nicole Dillett September 29, 2014 As I develop in mind, body, and spirit, I pledge on my honor that I have not given, received, witnessed nor have knowledge of unauthorized aid on this or any paper. Dawn Baumann Background Summary: Southwest airlines was founded in Texas in 1971 as a small, regional intra-state carrier. They chose to service the Golden Triangle ofRead MoreDelta Airlines : Effect Of Regulation1748 Words   |  7 Pageswas known as Huff Daland Dusters. This airline was mainly used to dust crops and get rid of unwanted insects. A decade later Collet E. Woolman bought the company and renamed it to Delta Air Services. The company performed their first passenger flight on June 17, 1929, and it began to grow rapidly due to acquiring of smaller airlines and the addition of routes (History of Delta Air Lines, 2017). This paper explores how different regulations affected Delta Airlines throughout its existence, and how theRead MoreHub And Spoke System Essay883 Words   |  4 PagesIntroduction The Airline Deregulation Act was signed into law in 1978 and allowed the airline industry to be deregulated which lifted restrictions on where they were allowed to fly (Smithsonian National Air and Space Museum, 2007). This also allowed the airline carriers to be competitive so they needed new ways to operate in order to provide services that travelers were searching for when choosing an airline. One innovation that was pioneered by the major airline carriers in the early 1980s

Intubated Patients Develop Ventilator Associated Pneumonia

Critically ill patients who are intubated on mechanical ventilation for more than 24 hours of are at an increased risk of 6 to 21 times of developing ventilator associated pneumonia (VAP). Patients intubated for lesser than 24 hours are at 3 times the risk of acquiring VAP.15 VAP is the parenchymal lung infection and alveolitis, the accumulation of inflammatory exudates and infiltration of airway mucosa can lead to unfavourable respiratory mechanics occurring at least 48 hours after initiation of mechanical ventilation. VAP is one reason for high costs and prolonged length of hospital stay in the intensive care units (ICU).9 The morbidity and mortality of VAP is increasingly high, mortality rates ranges from 20% to 41%. The risk of development of VAP increases days of ventilation by 4 days, critical care by 4 days and lengths of hospital stay by 9 days, respectively and these factors adds to additional costs per VAP case.16 VAP prolongs the need for mechanical ventilation that may keep patients with a poor prognosis from their underlying commodities in the ICU. Both these factors would increase the probability of death rates in the ICU among patients who have developed VAP. 17 A prospective, matched cohort study was conducted to evaluate the attributable morbidity and mortality of VAP in intensive care unit (ICU) patients. One hundred and seventy-seven patients developed VAP and stayed in the ICU for 4.3 days longer and had a trend toward an increase in risk of deathShow MoreRelatedVentilator Associated Pneumonia in the Icu1301 Words   |  6 PagesVentilator associated pneumonia (VAP) is a nosocomial infection occurring in hospitalized patients who are mechanically ventilated. These infections are common in ICU settings, difficult to diagnose early, and unfortunately have a high rate of mortality and morbidity. VAP accounts for almost half of infections in ICU settings, up to 28% of mechanically ventilated patients will develop VAP and of these patients the mortality rate is between 20% and 70% (Craven Steger, 1998). A patient that developsRead MoreSaline Instillation Down The Endotracheal Tube1533 Words   |  7 Pagessecretions and aid in suctioni ng mechanically ventilated patients in the intensive care units. Many respiratory therapists and nurses are currently using saline with endotracheal suctioning without an adequate knowledge of any existing evidence-based research or recommendation to guide the practice. The purpose of this study was to investigate and determine whether saline instillation for bronchial hygiene was beneficial or harmful to the patients and to provide evidence-based guidelines to be followedRead MoreZap Vap Essays3726 Words   |  15 PagesINTRODUCTION Ventilator Associated Pneumonia (VAP) is the second most common infection that patients develop while in the hospital and the leading cause of death due to hospital acquired infections (Augustyn, 2007). Hospital acquired infections are also known as nosocomial infections. VAP usually happens when patients are on mechanical ventilation (the ventilator) for over 48 hours. VAP is costly because it increases the hospital length of stay, often times in the Intensive Care Units (ICU). Patients areRead MoreVentilator Associated Pneumonia Compounds The Risks Of Critically Ill Patients Face1341 Words   |  6 PagesVentilator-associated pneumonia compounds the risks that critically-ill patients face in hospitalization. It affects a high proportion of patients on ventilators and has a fluctuating morbidity rate. The goal of this paper is to demonstrate the potential usefulness of chlorhexidine in preventing ventilator-associated pneumonia in adults. The paper features a review of literature found via MedScape using the keywords â€Å"chlorhexidine,† â€Å"ventilator-associated pneumonia,† â€Å"long-term ventilation† and â€Å"preventionRead MoreThe Effectiveness of Chlorhexidine in the Prevention of Pneumonia3242 Words   |  13 PagesAbstract Pneumonia is a life threatening disease for the elderly patients and is a leading cause of death in patients who are seriously ill and have been admitted to the ICU and are on mechanical breathing support, also known as the ventilator. Researchers have concluded that oral hygiene is the main culprit in the development of pneumonia in these patients. In this paper, we shall look at effectiveness of the use of an oral antiseptic agent called chlorhexidine. We will discuss the use of chlorhexidineRead MoreVentilator Associated Pneumoni Pneumonia2009 Words   |  9 Pages Ventilator Associated Pneumonia Karissa Ellison George Washington University Ventilator Associated Pneumonia Introduction Ventilator Associated Pneumonia (VAP) is defined as pneumonia in a patient who is intubated and ventilated at the time of the onset of the event or 48 hours before, and VAP rate as the number of ventilator-associated pneumonias per 1,000 ventilator days (Institute for Healthcare Improvement, 2014a). The Institute for Healthcare Improvement (IHI) gives the followingRead MoreVentilator associated pneumonia9970 Words   |  40 PagesPrevention of Ventilator Associated Pneumonia Abstract Ventilator associated pneumonia (VAP) is a hospital acquired infection occurs in the intensive care unit (ICU) for the patients who are on mechanical ventilator. It further complicates the hospital course by extending the length of stay, increase the cost of treatment, and increases the mortality rate. It is estimated that about 1% to 3% patients on mechanical ventilator develops VAP per day. Compared to the previous years, the ChlorhexidineRead MoreAction Pl Unplanned Extubation1461 Words   |  6 Pages Action Plan: Unplanned Extubation in the NICU Angelica Moore Purdue University Northwest Patient Safety/Quality Improvement Statement and Chosen Cause that will Drive Improvement An unplanned extubation (UE) in the Neonatal Intensive Care Unit (NICU) is an unforeseen occurrence observed due to various factors. One of these is due to the lack of a procedural standardization among healthcare providers. This is notably evident when staff is handling the infant during daily assessmentsRead MoreVentilator Associated Pneumonia Prevention And Ventilator Patients1965 Words   |  8 Pages Ventilator-Associated Pneumonia Prevention Leonard, T. N. Thomas Edison State College â€Æ' Abstract Ventilator-associated pneumonia (VAP) remains a big drawback within the hospital setting, with terribly high morbidity, mortality, and cost. Some people tend to perform an evidence-based review of the literature that specializes in clinically relevant pharmacological and non-pharmacological interventions to prevent VAP. Thanks to the importance of this condition the implementation of preventiveRead MoreCritical Study And Analysis Of Oral Care928 Words   |  4 Pagesstudy and analysis of the oral care provided by nursing staff as part of the Ventilator Care Bundle (VCB) and to assess whether the frequency of mouth care performed is related to the prevention of Ventilator Associated Pneumonia (VAP) in patients mechanically ventilated (Zilberberg et al. 2009). The following document is a case study written by an intensive care nurse, who will explore the oral care provided to a patient admitted in an Intensive Care Unit (ICU) and will assess the overall care process

Marketing Strategy in Emerging Markets A Conceptual Framework

Question: Describe about the Marketing Strategy in Emerging Markets for A Conceptual Framework? Answer: Executive Summary (KONE Plc.) This is a strategic Analysis of KONE Plc., which is one of the best Elevators and Escalators Company and currently is in the top four EE companies. This report summarizes the core competencies of the company and does a competitive analysis of the company. KONE is very much focused on its customers and believes in providing value to its customers. It also focuses on Employee Management (KONE Corporation, 2014). KONE wants to achieve and EBIT rate of 16% and wants to move faster than the market and thus this paper analyzes KONEs strategic approach as well as analyzes its strengths. Weaknesses, opportunities and threats in order to provide a strategy to utilize the strengths and opportunities and overcome the weaknesses and the threats. Mission Statement and Corporate Objectives of KONE KONE is one of the largest escalators and elevators building and services company in the world, which has been providing world-class elevators and escalators, automatic doors etc. to the world. KONE mainly focuses on providing its customers with the best People Flow experience that is to deliver solutions, which help people in moving swiftly, quickly and safely without having to wait for long durations (KONE Distributors, 2014). Thus it aims at making the lives of people easier with the increasing urbanization throughout the world. Talking about the company objectives, as mentioned earlier, the company aims at providing the best people flow experience. The company tries to understand its customers needs and tries to provide them with the best of the services with this understanding. The company mainly aims at achieving four major targets as mentioned below: Providing best experience to its users and customers.Serve all of its loyal customersMaking KONE a great place to work with.Making profits in the industry. When talking about KONEs financial objectives, KONE is planning to grow at a rate faster than the rest of the escalator and elevator market and wants to achieve a 16% EBIT rate. The company as mentioned in the previous statement wants to grow faster than the rest of the market and it will do so by focusing on the market positioning and the pricing of its products and the services it provides (KONE Corporation, 2014). The company also aims at the absolute EBIT growth over a longer period of time and wants to attain an EBIT rate of 16%. KONE is also planning in improved capital working rotation that in turn will increase the cash flow to KONE. Thus KONE wants to develop rapidly and increase profits but also wants its customer to get the best of the experiences. III. External Analysis KONE is spread throughout the world. In the early 90s it was still in the Europe and the Americas but with the expansion of the company and the increasing globalization as well as the increasing competition in the home markets, KONE started expanding its business and global presence by opening its RD centers and development site in the Asian market, mainly India and China by partnering with Toshiba (Feldmann and Olhager, 2008). As of now KONE operates in more than 50 countries and have 400,000 customers worldwide and around 900,000 escalators and elevators operating under the name of KONE. Lets do a competitive as well as a Macro Economic Analysis for KONE. Competitive Analysis: There are many smaller firms and companies in the Escalator and elevator market. But the four major companies are: KONE, Schindler, Otis and ThyssenKrupp Elevator. 1. Otis: Otis Elevators that is a subsidiary of United Technologies (UTC) is the worlds largest escalator and elevator supplier and corresponds to 1/5th sales to UTC. Otis is present in over 200 countries and mainly provides services for managing, installing and servicing elevators and escalators. This is popular for its energy efficient elevators, which consume 75% less power than conventional elevators. And although based in the US only 20% of its sales are from the US (Bergen and Peteraf, 2002). 2. Schinddler Elevator is second in terms of the number of sales and the volume of escalators and is just behind Otis in Elevators. It mainly focuses on low, mid and high-rise buildings. It has a strong presence in the United States and has provided installations in several of the government buildings including the White House, Pentagon etc.3. ThyssenKrupp Elevators has its presence throughout the world and operates in round 80 countries. Not only elevators but the company also deals in pl ant technology, marine technology, automotive, shipbuilding etc. As can be seen from the above analysis that the other 3 companies are having a good presence and a good hold on the market and thus KONE may face some difficulties in expanding its business more. Internal Analysis: Core Competencies and the key factors for KONEs success KONE has been successful because of some of the things, which it does better than others. Below are they: Eco-friendly systems production: KONE has always been at the top when it comes to being eco-friendly and providing Eco-friendly production. The company has won the Sustainable Supplier of the year award once for being less pollutive and more eco-friendly than others in the year 2013 in Dubai. By using eco-friendly ways and elevator designs KONE has reduced 70% power consumption and thus it bagged the price. Innovation: Innovation is another Core competency of KONE. One of the best discoveries it did was that it produced KONO Eco-disk that helped in removing the elevator rooms and now we see elevators, which do not require elevator rooms. And thus, this is also termed as KONE mono space. KONE Ultra rope has also been one of the recent developments of the company (David, 2005). It uses super ultra-light-weight technology, which is coated with high-friction coating. This new rope is reported to last twice than the conventional ropes, reduces the energy consumption by 15 % and the reduces the masses by 60% and it is expected that the Ultra Rope will be installed in high buildings up to 1000 meters soon. Giving Value to customers and the staff: KONE has always been known to give value to its customers and its staff. Most of the companies tend to give values to its customers but tend to ignore the staff while there are others which are more concerned about sales but do not give much importance to the staff or the customers. And this is the field where KONE tops the list. It values its customers and tries to provide them with the best of the services. It also focuses on its staff. Employee Engagement along with Customer satisfaction and customer experience has been an important part of KONEs competencies. Strategic Marketing Framework: The key market segments that are served by KONE are as follows: Residential Buildings: KONE elevators are in installed in residential homes and multi-towered buildings and flats etc. that are very helpful for the residents to reach to their floor easily and quickly. Also by providing the proper service and maintenance the lifetime of the elevators is increased. Medical buildings and facilities: In medical buildings such as hospitals you need hygienic and spacy elevators so that the hospital beds and wheelchairs can easily be transported through them and also hygiene is important so that the patients are safe from infections (Bang, Joshi and Singh, 2015). And KONE pretty well understands this, thus it provides spacy and hygienic elevators for hospitals and maintains the hygiene by providing regular service to the elevators. Public Transport and Airport: People flow can become a great problem in public transit places and Airports if the movement is not swift and safe and quick. Thus KONE provides quick and safe elevators and escalators to the public sector transit and also to public places such as the Airports. Hotels: Multi-storied hotels are common these days and thus the need for elevators is a a must in Hotels. Since no hotel would like its customers to take the pain of walking through the stairs. Thus KONE provides elevators for Hotels of all sizes that can carry the visitors luggage, the visitors and at some places even their cars. Retail Centers: Malls and retail centers also face high volume of people traffic and thus elevators and escalators are a necessity in such places. KONE provides elevators and escalators which are beautifully designed and at the same time fit well with the Malls or retail centers insides. Office Building: KONE also provides elevators for office buildings, buildings from low-rise to skyscrapers, buildings of the likes of WTC. And thus it helps in efficient People Flow inside the offices. Special Buildings: Special buildings such as cruise ships etc. require different types of elevators and escalators and also should consume less energy. KONE provides its products and services specialized for these special buildings etc. All of the above mentioned would have been possible because of the extensive steps taken by the company so as to stay ahead of its competitors. We will analyze each of them: Planning and Specification: KONE proper planning depending on the type of building, the expected people flow etc. and this gives them a good idea to start with. This is an important step in understanding the problem. Solution Design: It uses technology and tools such as CAD to design the specifications, which again provides them with almost accurate dimensions and results for the elevators and escalators. Project Management and Installation: KONE has an experienced project management team, which again is a plus point for the company (Gupta, Sahi and Chahal, 2013). Construction time use solutions: KONE uses its own technology to transport the escalators and elevators that again reduces the cost if it was to be done by some third party. Maintenance and Monitoring: KONEs 24/7 customer care helps the users to file a complaint at any time and KONE monitors and maintains the escalators and elevators installed by it. Thereby, giving value to the customers. Spare Parts: KONE also provides spare parts ad also imports parts from other which again helps in the expansion of the company. Modernization of services: KONE has been using latest technology, which has reduced their power consumption by 70%, which makes them one of the most eco-friendly companies in the world. Strategic Choice KONEs strategy should be to concentrate on the markets that are its main market areas. Looking at the image below we can see that China tops the list (highest new equipment sales market and provides 30% of the companys revenue) followed by US (10%) and France. And as seen from the chart above, the company should focus on New Equipment in its top performing countries such as China, US and France. KONE should try and re-strategize based on the fact that which countries provide them with maximum revenue and in which fields and then they should try and dominate the market of each of the countries (Weinstein, 2006). And this is a strategic direction in which it should proceed which can be seen from the number of new equipment sales which the company s generating in China. VII. Strategic Implementation: Digital Marketing Strategies To implement the Digital Marketing Strategies in an efficient ways, first of all KONE needs to ask themselves and answer a few questions that are as follows: Q1. Where are they as of now? Answer: Among the top four leading elevators and escalators business companies Q2: Where do they want to see themselves? Answer: Want to be at the top and the best EE Company worldwide. Q3: How to get there at the top? Answer: To get there, they need efficient digital and marketing campaign. Details about eh campaign, tactics followed etc. should also be mentioned along. The above can be achieved through the following: STRATEGY: KONEs strategy should be to provide the best of the services in the people flow areas mostly the urban areas. They should also be focused on being eco-friendly and state-of-the-art elevators and escalators. The company works to reach the strategic goals of providing the best of the services to its loyal customers. OBJECTIVE: The objective here is to produce KONE as the worlds best and the first choice for elevators and escalators throughout the world (Ramaseshan, Ishak and Rabbanee, 2013). And KONEs name should be at the top when talking about EE in any part of the world. GOAL: The main goal here will to increase the sales of KONE within the coming years. And these goals can be achieved by launching KONE CF campaign and KONE CD campaign that will help the company to achieve an EBIT rate of 16%. And both the strategies will help the people by providing them better facilities and people flow. It goes with the motto line of the company: dedicated to enhance people flow. SMART: We want to achieve the EBIT rate of 16% and thus we need to act smartly in order to achieve that within the next 1-2 years. Digital Marketing: As mentioned earlier about the KONE CF and the KONE CD strategies, we want to establish the company as the worlds CD (Compact Disk) and CF (compact flash) ensuring smooth people flow. Our main strategy should be to establish KONE in the minds of the people by 2020 through the KONE CD and KONE CF campaigns (Morris, 2009). As seen mostly the customers of KONE comprise of builders, architects, developers etc. and thus our campaign should be more focused on these people. And with time when we capture the minds of these people then general public wont be much farther from our reach. TACTICS: To go ahead with the digital marketing strategy and the KONE CF plan, it should go like this: KONE should install digital screens in its existing elevators installations giving information about KONE and its products. KONE should also install similar digital screens in strategic places such as public places, retails stores, malls etc. to increase awareness about KONE and its products. Design a Mobile APP: These days smartphones have become a necessity for everybody and thus KONE should develop a mobile app through which users can send information to KONE about their elevators and escalators and complaints through the app. Sensational Adverts: Specific worded lines for advertisements could be used on Televisions, Radio and newspapers etc. such as, Today you could be travelling in an elevator or on an escalator build by us. Who we are? We are the worlds best EE manufactures and service providers. Marketing on Social Networks: Internet has become a part and parcel of life these days for everyone, be it a teen or an old age person, everybody is connected to Internet these days. So advertising on the Internet is one of the best digital marketing strategies KONE could adopt. KONE can go for Google Ad words where they would be promoted by Google ads or can go for Facebook advertising, which again will boost their sales and awareness among people about KONE. Website: KONEs website should be monitored properly. When launching digital marketing people will certainly visit a companys website, and thus the company should provide all the necessary information on its website in an easy way and in a way in which the user can easily find information for which he/she is looking for. VIII. TOWS Matrix: External Opportunities 1. Exponential growth in Australia and Asia 2. RD centres in many countries External Threats 1. Less market share in US 2. Competition in most of the countries Internal Strengths 1. Values Employees 2. Vast Resources 3. Strong Acquisition Strategy SO (Maxi-Maxi) ST (Maxi-Mini) Internal Weaknesses 1. Reliance on European market WO (Mini-Maxi) WT (Mini-Mini) SO: Considering the SO, the company should expand the market and through its RD centers in different parts of the world, should develop products specifically for a particular market. ST: The Company should try to increase the work force in the companies in which it is lagging behind others. WO: The Company should try to overcome its reliance on European market and since it has RD centers in different countries thus it should develop country specific or region specific products to gain market share in those countries and areas. WT: As mentioned earlier the companies focus on the emerging markets such as China and India to overcome its reliance and increase manpower and design country and region specific products for particular countries and regions. References Ahlfeldt, R. and Barbosa, S. (n.d.). Strategic Alliances: An Analysis about Internal Limitations and Essentially External Limitations under Institutional Theory Point of View.SSRN Journal. ALBORS-GARRIGOS, J. and BARRERA, R. (2011). IMPACT OF PUBLIC FUNDING ON A FIRM'S INNOVATION PERFORMANCE: ANALYSIS OF INTERNAL AND EXTERNAL MODERATING FACTORS.International Journal of Innovation Management, 15(06), pp.1297-1322. Bang, V., Joshi, S. and Singh, M. (2015). Marketing strategy in emerging markets: a conceptual framework.Journal of Strategic Marketing, pp.1-14. Bergen, M. and Peteraf, M. (2002). Competitor identification and competitor analysis: a broad-based managerial approach.Manage. Decis. Econ., 23(4-5), pp.157-169. David, F. (2005).Strategic management. Upper Saddle River, N.J.: Pearson Prentice Hall. Feldmann, A. and Olhager, J. (2008). Internal and external suppliers in manufacturing networksAn empirical analysis.Operations Management Research, 1(2), pp.141-149. Fine, L. (2009).The SWOT analysis. [S.l.]: Kick It. Gupta, M., Sahi, G. and Chahal, H. (2013). Improving market orientation: the theory of constraints-based framework.Journal of Strategic Marketing, 21(4), pp.305-322. KONE Corporation, (2014).KONE. [online] Available at: https://www.kone.com/en/ [Accessed 19 Mar. 2015]. KONE Distributors, (2014).Lifecycle analysis of KONE products. [online] Available at: https://kosovo.kone.com/environment/solutions/lifecycle-analysis/ [Accessed 19 Mar. 2015]. Krishnamurthy, B. (n.d.). Five Forces Model: Analysis from an Emerging Economy.SSRN Journal. Morris, N. (2009). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation.J Direct Data Digit Mark Pract, 10(4), pp.384-387. Proctor, T. (2000). Strategic marketing management for health management: cross impact matrix and TOWS.Jnl of Management in Medicine, 14(1), pp.47-56. Ramaseshan, B., Ishak, A. and Rabbanee, F. (2013). The role of marketing managers' commitment and involvement in marketing strategy implementation.Journal of Strategic Marketing, 21(6), pp.465-483. Ring, A. and Teichmann, K. (2011). Competitor Detection: An Investigation of Consumers' Perceived Similarity.Tourism Analysis, 16(4), pp.405-418. Segarra-Ciprs, M., Roca-Puig, V. and Bou-Llusar, J. (2013). External knowledge acquisition and innovation output: an analysis of the moderating effect of internal knowledge transfer.Knowl Manage Res Pract, 12(2), pp.203-214. Weinstein, A. (2006). A strategic framework for defining and segmenting markets.Journal of Strategic Marketing, 14(2), pp.115-127. Williams, K. (2009).Strategic management. New York, N.Y: DK Pub.

Bloody Sky Essay Research Paper Extreme circumstances free essay sample

Bloody Sky Essay, Research Paper Extreme fortunes bring about significant alterations in people. At least that is what Paul Bowles and Cormac McCarthy seem to be stating in the authorship of their several books, The Sheltering Sky and Blood Meridian. Both writers place their characters in hard locations, covering with hard people and anticipate them to emerge changed, for better or for worse. In The Sheltering Sky, Bowles takes his American three and topographic points them in the desert lands of the African continent where the broad, dry impossibly desolate terrain takes its toll on their heads and organic structures. Likewise, McCarthy takes his ragged clump of predators, most conspicuously the Kid, and has them rolling the monolithic sweep of the wild West. This convention of forced growing is changeless throughout both books, and the reader gets the alone chance to detect those alterations from an nonsubjective point of position. In The Sheltering Sky, we meet Port, Kit and Tunner ab initio as Continental Americans on a kind of circuit for spoilt exiles. We will write a custom essay sample on Bloody Sky Essay Research Paper Extreme circumstances or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They seem unmindful to the fact that the country and the people who inhabit it are late war-worn and decimated. The countryside has been ravaged by the war but the three of them seem to disregard that fact and continue through it in a kind of dazed, self indulged coma. The same, or a similar, state of affairs is present in McCarthy # 8217 ; s Blood Meridian, his characters, chiefly the Kid, are doing their manner across the Old West, looking for money an escapade. They venture into Mexico, meeting peasant villagers, both hostile and peaceable, every bit good as legion folks of Native Americans. Both parties opportunity upon characters, both bizarre and unsafe, and all involved seem to acquire themselves into the most impossible state of affairss conceivable. Apparently the point Bowles and McCarthy are seeking to convey to the reader is that great alteration and significant interior growing can merely come about through intense emotional emphasis and physical challenge. Kit, in The Sheltering Sky, learns some really interesting things about herself through the class of our travels with her. She starts out as Port # 8217 ; s married woman, a secondary character of kinds, afraid to voice her sentiments on virtually everything. We have the inside path on her idea s and feelings though, and are privy to the fact that she is unhappy non merely with her state of affairs and current location, but besides with her matrimony and individuality. We get our first glance of her realisation of these jobs on her train drive with Tunner, as Port is going with the Lyles. Her self-generated matter with Tunner is a symptom of her sadness and is the beginning of a downward spiral that takes her to the threshold of insanity and far beyond. We see the beginning of her growing in her brush in the Fourth Class cabin of the train when see comes in close contact with the suffering provincial common people and she realizes that aside from their cultural differences she is no better than these simple fol K and in some ways she is far worse. As her narrative progresses we, the reader, acquire to see the advancement of her ruin due to the unbelievable adversities she meets such as the loss of Port due to illness. This is important for her because she becomes nurse and caretaker to Port in unusual and secluded town where she is under intuition by the local Gallic Legion commanding officer, who places the ill Americans in isolation, doing Kit to travel stir loony watching her hubby wither off in a turn with decease and insanity. The Kid in Cormac McCarthy # 8217 ; s Blood Meridian or The Evening Redness In The Occident goes through similar experiences of terrible adversity throughout his journey in the West. Kid is thrust into legion state of affairss where he apparently has no thought what precisely he is acquiring into, and most of the clip he does it with a na ve blind aspiration. When he joins the Captain # 8217 ; s party, Kid is unprepared for the surplus of force and corruption he encounters from both his ain crew and the hostile Indians. After fall ining the Judge and Glanton, Kid experiences improbably hard state of affairss for a male child his age, ( 14 old ages old ) such as the clip he spent in the snow covered mountains, losing his Equus caballus and holding to walk a good part of the manner. Kid comes up against some genuinely unbelievable odds, lasting the most impossible injury in sketch character manner. These state of affairss like the 1s Kit, Port, and Tunner came up against in The Shelt ering Sky, are designed to advance some sort of growing in the Kid. This makes the narrative of Blood Meridian into some sort of distorted coming-of-age narrative wherein the supporter battles his devils and emerges a adult male the reader can non merely place with but wants to be more like. The similarities between these two novels run much deeper than I # 8217 ; ve had clip to clarify here, but the chief point I was seeking to convey is that both writers used a comparable convention to make a similar consequence in the characters. Port and Tunner, for their portion, both change vastly in the novel ( non defying Port # 8217 ; s decease ) and # 8220 ; emerge # 8221 ; rather different from the people we ab initio run into in the caf. Tunner realizes his infirmities and becomes a # 8220 ; tougher # 8221 ; adult male more tuned in to what is go oning around him, and Port comes to confront what he was running from all along, recognizing he was flying his ain defects, and eventually holding to confront his fright of himself in the concluding throes of decease. Kit becomes her ain individual merely to finally travel insane through heartache and torment, her colza and subsequent loss of her individuality in the Arab community directing her winging back to the province we foremost encountered her. Kid, in McCarthy # 8217 ; s novel, grows to manhood in a short span of clip due to the huge sum of heartache and adversity he meets with along his travels. I enjoyed this device and believe that puting mundane characters in bizarre milieus truly forces them to go # 8220 ; existent # 8221 ; , coercing them to truly look at themselves as their true colourss eventually begin to demo.